Journey of Gilgamesh - 643 Words

Despite coming from two different parts of the world, Gilgamesh and Sunjata have many similarities within being an epic character. First, the two stories share the fundamental aspects, intrinsic upon epics. Both tales are told in a poetic format. In addition, the two tales both involve a hero who embarks on some sort of journey. For example, after witnessing the death of his good friend Enkidu, Gilgamesh has trouble coming to terms with his own mortality. In turn, he leaves Uruk hoping to find the secret to eternal life. This is comparable to Sunjatas obstacles in his quest to become king. Sunjata had to come to terms with being a lame child unable to walk properly. Furthermore, Sunjata was forced to travel to foreign kingdoms in exile†¦show more content†¦This mechanism was designed to ensure young listeners were focused and engaged in the tale, which demonstrates how the story of Sunjata was, perhaps, more important ritualistically than Gilgamesh was. This reflects upon th e differences in Mande culture verses that of the more northern Middle Eastern culture that produced Gilgamesh. The content, characters, and plot of both stories share more differences than similarities. Gilgamesh is presented as a vicious, chaotic ruler all too eager to do wrong and harm others. Sunjata, on the other hand, is born troubled and cursed and rules nothing. Gilgamesh constantly has help in his ordeals such as his best friend Enkidu or from Shamash during the battle against Humbaba. Alternatively, Sunjata is exiled and forced to wander around virtually by himself. He raises his own armies and wins his battles out of bravery and skill instead of from outside forces helping him. Another distinction can be drawn at the motives for each characters journey. Gilgamesh sets out to attain eternal life for himself because he personally cannot come to terms with the idea of mortality. This demonstrates a clear, personal reason for his escapade through the mountains. Sunjata, fight s for his tribe, his family, and for the prophecy. In its simplest form it can be said that a main difference between the two stories is Gilgameshs quest for self satisfaction against Sunjatas journey for his people. This stark difference can be analyzed culturally asShow MoreRelatedThe Journey Of Gilgamesh And Enkidu904 Words   |  4 PagesGilgamesh had a journey that he had begun with Enkidu which they had to travel to Cedar Forest to defeat Humbaba. When Enkidu died, Gilgamesh had to deal with his own journey that’s when everything begins for him. He learned immortality from which he got from Utnapishtim. His journey ended when he had return to Uruk. The second part of his journey was for wisdom. When Gilgamesh had to find Utnapishtim, he believes that it was for immortality. But it was impossible. It was not possible.Read MoreGilgamesh: a Heros Journey Essay1533 Words   |  7 Pages2/29/12 Gilgamesh the Hero Gilgamesh, written by David Ferry, illustrates a story about a man who knows everything, but continues to try and learn more. Although Gilgamesh may be arrogant, he still remains a great ruler and commander of Uruk. Throughout the book, the adventures of Gilgamesh fit Joseph Campbell’s idea of the hero’s journey. After analyzing the pieces to the hero’s journey, Gilgamesh is proven to be a true hero because his journey parallels that of the hero’s journey describedRead MoreGilgamesh Heros Journey Analysis1052 Words   |  5 Pages In The Epic of Gilgamesh we see an epic hero, Gilgamesh, rule over the town of Urik. He is a harsh ruler who makes his power known to his people. Shortly after this, he meets his equal in strength, Enkidu, who is a man from nature. Together these two conquer many lands until the gods decide that they are two powerful together, and they kill Enkidu. This loss to Gilgamesh forces him to go out wandering the land looking for answers to immorality. Everything that Gilgamesh does follows the characterRead MoreThe Heros Journey In The Epic Of Gilgamesh And The Matrix1291 Words   |  6 PagesIn all of literature, patterns and stages of the hero’s journey can be seen and identified within every story. Joseph Campbell applied the term â€Å"monomyth† to stories in order to describe basic stages that every hero quest goes through. When Joseph identified these common parts of stories, he helped connect the world of literature and establish recurring characters, actions, an d situations. Even when pieces of literature that seem to have no connection to each other are examined, such as The MatrixRead MoreThe Characteristics Of A Hero Journey In The Epic Of Gilgamesh1035 Words   |  5 Pagessimilar. Traits of a modern day hero can be traced back to â€Å"The Epic of Gilgamesh† which dates back to two-thousand BC. This reflects the power of a hero and its message that it portrays to audiences of all ages and backgrounds. The ability to capture the attention and resonate with a universal crowd is unique to a hero. That being said, even though there exists a multitude of hero stories, all of heroes in them share a common journey with distinct actions and conflicts. In order to be considered a heroRead MoreThe Hero s Journeys Of Gilgamesh And J.k. Rowling1590 Words   |  7 PagesTHESIS The hero’s journeys of Gilgamesh and J.K. Rowling’s Harry Potter series shape the central characters and develop their qualities so they can rise to their station and overcome their difficult tasks along the way. PURPOSE STATEMENT By reviewing textual sources of the Harry Potter series by J.K. Rowling and The Gilgamesh, and sources on the monomyth, it can be made clear that the Harry Potter books and the story of Gilgamesh are similar due to their use of the hero’s journey. INTRODUCTION TheRead MoreAnalysis of Internal and Eternal Journeys Within Gilgamesh674 Words   |  3 PagesJourneys within Gilgamesh: Internal and external The Epic of Gilgamesh details two fundamental types of heroic journeys or questions: external and internal ones. The first journey is an external one, in which Gilgamesh proves himself to be the most valiant of all warriors, overcoming Enkidu and Humbaba. The second type of journey is an internal one, in which Gilgamesh seeks to understand the meaning of life, after the death of his beloved friend Enkidu. When Gilgamesh realizes that his strengthRead MoreThe Hero s Journey From The Epic Of Gilgamesh942 Words   |  4 Pages Gilgamesh was a powerful king of Uruk an ancient city in Sumer now known as Iraq. Created by the gods, Gilgamesh was 2/3 god and 1/3 man he thought of himself as undefeatable, and carried himself immorally, taking advantage of his people. Being tired of this the people of Uruk began sobbing, and the goddess Aruru heard their cries and created Gilgamesh s equal Enkidu. Together they would go on to venture into battles, one of which leads to the death of Enkidu th at brings Gilgamesh to his veryRead MoreEssay Gilgamesh and John Campbells Heros Journey1778 Words   |  8 PagesWhen reading Gilgamesh, it is not uncommon for many to relate the tales protagonist to John Campbells theory on the twelve steps of a Heros journey, which characterizes the typical progression of most epic stories. However, I make the claim that, as per Campbells theory, it is not Gilgamesh himself who is the hero of the tale. Rather, Gilgamesh and his ally Enkindu combine to form the single hero of the story, with Enkindu actually meeting most of Campbells criteria. Together, both charactersRead MoreEpic Journeys towards Improvement in The Epic of Gilgamesh and Oedipus Rex670 Words   |  3 Pagesreadings, The Epic of Gilgamesh and Oedipus Rex, both protagonists embark in an epic journey to either better themselves, or their kingdoms. Gilgamesh slays a monster with the help of Enkidu for fame, but then leaves his kingdom of Uruk to go on a quest for immortality. Oedi pus outsmarts a monster and saves the city of Thebes once, but then has to save it once more by leaving Thebes. Both protagonists have similarities and differences in each of their journeys. Oedipus and Gilgamesh both similarly have

The Beginning of the American Civil War

On February 4, 1861, delegates from the seven seceded states (South Carolina, Mississippi, Florida, Alabama, Georgia, Louisiana, and Texas) met in Montgomery, AL and formed the Confederate States of America. Working through the month, they produced the Confederate States Constitution which was adopted on March 11. This document mirrored the US Constitution in many ways, but provided for the explicit protection of slavery as well as espoused a stronger philosophy of states rights. To lead the new government, the convention selected Jefferson Davis of Mississippi as president and Alexander Stephens of Georgia as vice president. Davis, a Mexican-American War veteran, had previously served as a US Senator and Secretary of War under President Franklin Pierce. Moving quickly, Davis called for 100,000 volunteers to defend the Confederacy and directed that federal property in the seceded states immediately be seized. Lincoln and the South At his inauguration on March 4, 1861, Abraham Lincoln stated that the US Constitution was a binding contract and that the Southern states secession had no legal basis. Continuing, he said that he had no intention of ending slavery where it already existed and did not plan on invading the South.  Additionally, he commented that he would take no action that would give the South justification for armed rebellion, but would be willing to use force to retain possession of federal installations in the seceded states. As of April 1861, the US only retained control of a few forts in the South: Fort Pickens at Pensacola, FL and Fort Sumter in Charleston, SC as well as Fort Jefferson in the Dry Tortugas and Fort Zachary Taylor at Key West, FL. Attempts to Relieve Fort Sumter Shortly after South Carolina seceded, the commander of the Charleston harbor defenses, Major Robert Anderson of the 1st US Artillery Regiment, moved his men from Fort Moultrie to the nearly-complete Fort Sumter, located on a sandbar in the middle of the harbor. A favorite of general in chief General Winfield Scott, Anderson was considered an able officer and capable of negotiating the increasing tensions in Charleston. Under increasingly siege-like conditions through early 1861, that included South Carolina picket boats observing the Union troops, Andersons men worked to complete construction on the fort and emplace guns in its batteries. After refusing requests from the South Carolina government to vacate the fort, Anderson and the eighty-five men of his garrison settled in to await relief and resupply. In January 1861, President Buchanan attempted to resupply the fort, however, the supply ship, Star of the West, was driven away by guns manned by cadets from the Citadel. First Shot Fired During Attack on Fort Sumter During March 1861, a debate raged in the Confederate government regarding how forceful they should be in trying to take possession of Forts Sumter and Pickens. Davis, like Lincoln, did not wish to anger the border states by appearing as the aggressor. With supplies low, Lincoln informed the governor of South Carolina, Francis W. Pickens, that he intended to have the fort re-provisioned, but promised that no additional men or munitions would be sent. He did stipulate that should the relief expedition be attacked, efforts would be made to fully reinforce the garrison. This news was passed to Davis in Montgomery, where the decision was made to compel the forts surrender before Lincolns ships arrived. This duty fell to Gen. P.G.T. Beauregard who had been given command of the siege by Davis. Ironically, Beauregard had previously been a protà ©gà © of Anderson. On April 11, Beauregard sent an aide to demand the forts surrender. Anderson refused and further discussions after midnight failed to resolve the situation. At 4:30 am on April 12, a single mortar round burst over Fort Sumter signaling the other harbor forts to open fire. Anderson did not reply until 7:00 AM when Captain Abner Doubleday fired the first shot for the Union. Short on food and ammunition, Anderson sought to protect his men and limit their exposure to danger. As a result, he only permitted them to use the forts lower, casemated guns which were not positioned to effectively damage the other forts in the harbor. Bombarded through the day and night, Fort Sumters officers quarters caught fire and its main flag pole was toppled. After a 34-hour bombardment, and with his ammunition almost exhausted, Anderson elected t o surrender the fort. Lincolns Call for Volunteers Further Secession In response to the attack on Fort Sumter, Lincoln issued a call for 75,000 90-day volunteers to put the rebellion down and ordered the US Navy to blockade Southern ports. While the Northern states readily sent troops, those states in the upper South hesitated. Unwilling to fight fellow Southerners, the states of Virginia, Arkansas, Tennessee, and North Carolina opted to secede and joined the Confederacy. In response, the capital was moved from Montgomery to Richmond, VA. On April 19, 1861, the first Union troops arrived in Baltimore, MD on their way to Washington. While marching from one train station to another they were attacked by a pro-Southern mob. In the riot that ensued twelve civilians and four soldiers were killed. To pacify the city, protect Washington, and ensure that Maryland remained in the Union, Lincoln declared martial law in the state and sent troops. The Anaconda Plan Created by Mexican-American War hero and commanding general of the US Army Winfield Scott, the Anaconda Plan was designed to end the conflict as quickly and bloodlessly as possible. Scott called for the blockade of Southern ports and capture of the vital Mississippi River to split the Confederacy in two, as well as advised against a direct attack on Richmond. This approach was mocked by the press and public which believed that a rapid march against the Confederate capital would lead Southern resistance to collapse. Despite this ridicule, as the war unfolded over the next four years, many elements of the plan were implemented and ultimately led the Union to victory. The First Battle of Bull Run (Manassas) As troops gathered in Washington, Lincoln appointed Brig. Gen. Irvin McDowell to organize them into the Army of Northeastern Virginia. Though concerned about his mens inexperience, McDowell was forced to advance south in July due to growing political pressure and the impending expiration of the volunteers enlistments. Moving with 28,500 men, McDowell planned to attack a 21,900-man Confederate army under Beauregard near Manassas Junction. This was to be supported by Maj. Gen. Robert Patterson who was to march against an 8,900-man Confederate force commanded by Gen. Joseph Johnston in the western part of the state. As McDowell approached Beauregards position, he looked for a way to outflank his opponent. This led to a skirmish at Blackburns Ford on July 18. To the west, Patterson had failed to pin down Johnstons men, allowing them to board trains and move east to reinforce Beauregard. On July 21, McDowell moved forward and attacked Beauregard. His troops succeeded in breaking the Confederate line and forcing them to fall back on their reserves. Rallying around Brig. Gen. Thomas J. Jacksons Virginia Brigade, the Confederates stopped the retreat and, with the addition of fresh troops, turned the tide of the battle, routing McDowells army and forcing them to flee back to Washington. Casualties for the battle were 2,896 (460 killed, 1,124 wounded, 1,312 captured) for the Union and 982 (387 killed, 1,582 wounded, 13 missing) for the Confederates.

Comparing Plato s Xi Of The Republic - 1376 Words

In Book XI of The Republic, Socrates introduces three metaphors to help us understand his Theory of the Forms, which says that the only way to acquire true knowledge of the Good, we must turn away from the world of the sensible, and turn to the world of the Forms and intellect. These analogies follow Socrates’ argument earlier in Book XI which is that the only way to correctly rule a city is to master the Forms and understand that ultimate form of the Good which only a true philosopher can achieve. These metaphors are famously called the Analogy of The Sun, The Divided Line, and The Cave, and although these three theories stand alone in revealing insight of what they represent, they are deeply intertwined and essential in understanding†¦show more content†¦Without the sun, there would be no light, and therefore there would be no knowledge which is why Socrates uses the sun to symbolize the closest object that could represent the ultimate Good. In order to better under stand and appreciate the sun analogy, and to further the argument on how to acquire true knowledge, Socrates introduces the analogy of the divided line. The divided line analogy seeks to illustrate four levels of reality; he asks us to imagine a line broken into four segments where the bottom two segments represent the sensory realm and the top two represent our ascension into the realm of true knowledge. The first line is the line of imagination and illusions which is considered by Socrates to be the lowest level of self-actualization and achievement of true knowledge. Often times things that provide instant gratification have no essence, and no true meaning. Things of this nature belong in this line. The next line up is characterized by beliefs. This line signifies a slight ascension into the realm of true knowledge because it deals with the creation of beliefs as a result of slight contact with what is real. The ascension here is minimal because the beliefs deal with physical obj ects rather

Benefits of Adopting a Corporate Code of Ethics

Question: Discuss about theBenefits of Adopting a Corporate Code of Ethics. Answer: Introduction A good corporate governance in a company implies a disciplined and productive workforce followed by a collaborative environment with clear line of understanding and code of ethics. It is very crucial for the top management to adopt stronger principles of ethics that will uplift the company's image and profitability. This report briefs on the importance of corporate code of ethics with successful cases to highlight the need of such codes in an organization. Importance of Corporate Code of Ethics In an organization, good ethics is the key to customer loyalty, stakeholder confidence, long term growth and staff satisfaction (Robberts, 2016). The corporations act states the need for proper ethics in order to manage information trading and also ensure protection of liabilities and not affect the positions of others. Insider Trading Case Study Mr and Ms Lim were responsible for not following the principles as stated under Securities and Futures Act and they supported false trading and this was identified by Monetary Authority of Singapore in 2015. They were identified to promote insider information about a Singapore Petroleum Company (SPC) Ltd and some misleading information of shares about it. Having known to be the 14th richest person in Singapore, Ms Lim is enforced with civil penalty of $2.241 million (MAS, 2015). This case gives a clear understanding of the lack of ethics by the board of directors of SPC Ltd that eventually led to industrial espionage. Further, the section 1041A under Corporations Act 2001 indicate prohibition of market manipulation of perpetrator. ASIC takes the accountability to perform stronger investigations against such cases. Asset Impairment Case Study The case of asset impairment happened at Fairfax Media Ltd where the directors of the company have overstated the actual value of assets that created false impression among shareholders about company. This also limited its borrowing capacity and financial image in the market (Ong, 2016). The case is a clear example to note that it is an act of misleading conduct which is strongly prohibited as per section 1041H of Corporations Act and Section 52 of Trade Practices Act 1974. It is the civil liability of a company to promote only true information to third parties. BHP Billiton Tragedy This case involves board of directors who provided wrong values during its asset valuation and one out of three dams that they have built has burst. However, BHP has given incorrect values in its remediation programs so as to build the asset portfolio (Ker, 2016). However, this case clearly says that it is illegal when a company attempts to protect information to be secret and omit regulation and balanced disclosure of financial statements. Conclusion and Recommendations Corporate code of ethics is primary for organizations not only because it saves the image of firm but also regulates every action including financial and operational divisions to ensure satisfaction of all the stakeholders. The three case studies also indicate the importance of clear asset evaluation and need for board of directors to give accurate statements and also to prohibit insider trading in a business. References MAS (2015), MAS takes civil penalty action against Lim Oon Cheng and Lim Huey Yih for insider trading [online]. Available at: https://www.mas.gov.sg/news-and-publications/enforcement-actions/2015/singapore-petroleum-company.aspx [Accessed on 9th October 2016] Ker, P. (2016), BHP Billiton takes $1.4b hit after Samarco dam disaster [online]. Available at: https://www.smh.com.au/business/mining-and-resources/bhp-billiton-takes-14b-hit-after-samarco-dam-disaster-20160727-gqfdlk.html [Accessed on 9th October 2016] Ong, T. (2016), Fairfax to book nearly $1b in write downs, hints of domain spit [online]. Available at: https://www.abc.net.au/news/2016-08-01/fairfax-writedown-domain-report-separate/7677264 [Accessed on 9th October 2016] Robberts, R. (2016), Corporate governance. NSW: Southern Cross University.

Dell computer free essay sample

Dell Computers was founded by Michael Dell in 1984 and has its corporate headquarters in Round Rock, Texas. Michael Dell’s winning idea was to sell computer systems directly to customers, allowing him and his company to understand customer needs well and therefore to provide the customer with the most appropriate computing solutions. Dell still practices the direct business model, saving time and cost by bypassing retailers and passing on the cost savings to the customer. Dell takes pride in its ability to provide customers with the most up-to-date technology more quickly than its competitors that still rely on slower indirect distribution channels. Dell has a major presence on the internet, having launched dell. com in 1994. By 1997, Dell was generating $1 million daily in online sales – the first company to achieve this mark. At dell. com, customers can put together their own computer system, order it online, and track its flow from manufacturing to shipping. We will write a custom essay sample on Dell computer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dell also offers its premier. dell. com Web pages, allowing business and institutional customers to conduct online business. Currently, Dell receives about two billion page requests per quarter, covering 81 country sites, 28 languages and dialects, and in 26 different currencies. The Computer Industry The market for personal computers has been growing rapidly for several years with little end in sight. As of the end of the year 2000, approximately 120 million PCs were sold worldwide. Projections for the next five years of industry sales are as shown below: Year 2001 2002 2003 2004 2005 Market Size (in millions) 136 152 168 184 200 Competition The PC industry has four major competitors: IBM, Dell, Compaq, and Hewlett-Packard (HP). All four make and sell competitive mid-range performance PCs, with the typical configuration for home or small business use costing approximately $1000. Dell’s variable costs per unit total about $800, and it is believed that competitors face a similar variable cost structure. The Executive would be priced competitively, at about the same price level of $1000. A recent study of the home/small-business PC market found that most customers considered two important non-price attributes when selecting a PC, flexibility and performance. Flexibility refers in this situation to a PC’s ability to run several different kinds of software, to be easily connected to printers and other peripherals, suitability for business as well as educational or game use, and so forth. Performance, by contrast, referred to speed of internet connection and internal calculations, support of the highest-end software programs, and reliability and accuracy of calculations (the study was done soon after the infamous Pentium â€Å"bug† was found, which caused a very small percentage of numerical calculations to be slightly wrong). Using familiar customer survey methods, the consultants conducting the study found the perceived positions of each of the four major brands on the two key non-price attributes. In the same survey, customer preferences were also gathered, and these were used to identify â€Å"ideal brands† and assess the number and size of customer benefit segments in the marketplace. Three segments were identified. Segment 1 (about 20% of the market) prefers highly flexible PCs, Segment 2 (about 50% of the market) likes  high-performance machines, and Segment 3 (about 30% of the market) values a combination of the two attributes. The results of the study are summarized below. Attribute 1 (Performance) Attribute 2 (Flexibility) Size of Segment Relative to Market Ideal Brands by Segment Segment 1 -0. 5 3 0. 2 Segment 2 2 -1 0. 5 Segment 3 1. 5 1. 5 0. 3 Brand Positions Dell 1 -1 IBM 2 -1. 5 HP 1 3 Compaq 0. 5 0. 5 Dell’s Marketing Budget As its product line has expanded and competition has continued to be fierce, Dell has allocated significant budgets to both advertising and distribution. Considering first its distribution policies, Dell uses two principal channels. First is the lower-end channel, used to target PC users who need simple, stand-alone solutions to their PC needs. These users include a large number of both home users and small businesses, and are primarily targeted through superstores and discount clubs as well as through on-line shopping. Users with more complex needs are targeted via specialty computer stores that can provide more high-touch customer solutions. This target group also comprises both home and business customers. If Dell is to launch its new Executive PC, the extensive, multiple distribution channel arrangement is expected to cost in the order of $500 million yearly. The advertising budget is similarly in the range of about $500 million as extensive consumer advertising across multiple media and vehicles is complemented with substantial trade advertising to all dealer sizes and types. In preparation for a financial analysis, Dell’s consultants developed the following set of estimates regarding the impacts of the advertising and distributional expenditures on Executive PC sales. Note: in this durable-goods context, certain terms need to be redefined carefully. â€Å"Switching† refers to a current non-Dell user switching to a Dell Executive PC the next time he or she purchases a PC, and â€Å"repurchasing† refers to a current Dell user purchasing a Dell Executive. Note also that sales promotions such as coupons are irrelevant for this particular firm, so sales promotion budget should be left at zero and the â€Å"probability of trying a received sample† line should be ignored, as it has no effect on the calculations. Long-Run Trial Probability (F)  0. 7 Prob. of Trying a Received Sample (U) 0 Prob. of Switching to New Brand (Qkz) 0. 8 Prob. of Repurchasing New Brand (Qzz) 0. 8 Financial Evaluation of the Executive PC Dell wants to do a financial analysis of the Executive PC to assess the proposed new product’s value. Much of the information presented or calculated above can be used in making this assessment, though the consultant team had to estimate some additional figures with the help of top management. Estimates and managerial input useful for the financial analysis include the following: Fixed (indirect) production costs = $100,000,000 yearly. Corporate overheads (exclusive of RD) charged to the new product = $100,000,000 yearly. RD to be charged to the new product: 2% of dollar sales, beginning in Year 1. Cannibalization: negligible. Project abandonment: negligible. Tax rate: 34%, with no applicable tax credits. Cost of capital: 15%. Working capital: Cash as percent of sales: 10%. Inventory as percent of sales: 10%. Accounts Receivable as percent of sales: 15%. Working capital recovery in Year 5: Percent of cash: 100%. Percent of inventory: 80%. Percent of accounts receivable: 100%. Investment in production facilities: one-time-only $100,000,000 charge in Year 0 (now), depreciated over five years using the straight line method. Dell Computer Discussion Questions 1. According to the PERCEPTOR model, what are the positions of Dell and its competitors in the product space defined by the two most important attributes? How do your positions, and competitive positions, relate to the ideal brand positions of the segments? Which of the brands are well positioned in this market, in your opinion? What are the projected market shares for Dell and its competitors based on this model? 2. What marketing mix (advertising and distribution) will you recommend? Use ASSESSOR to allocate the marketing budget and develop a market share estimate. Use the initial proposed budgets for yearly advertising and distribution, and assess how much market share is affected if these budgets are changed (keeping the total amount expended the same as Dell considers this to be an absolute ceiling on marketing expense). How do the market share estimates obtained by PERCEPTOR and ASSESSOR compare? To answer this question, use the information provided in the case, together with the following additional information obtained from the consultants: FOR THE ADVERTISING RESPONSE FUNCTION Reference Budget: $200,000,000 Minimum Share: 5. 0% Maximum Share: 90. 0% Exponent: 1. 3 FOR THE DISTRIBUTION RESPONSE FUNCTION Reference Budget: $200,000,000 Minimum Share: 0. 0% Maximum Share: 90. 0% Exponent: 0. 8 3. Using the FINANCIAL worksheet, do a five-year projection for Dell’s Executive PC using market shares obtained from PERCEPTOR or ASSESSOR. Assume the market share projected for Year 1 by PERCEPTOR or ASSESSOR is maintained through Year 5. Hint: When using the FINANCIAL worksheet, make your entries of unit sales in thousands of units, and dollar figures in thousands of dollars. That is, to enter 30 million units, type â€Å"30000,† or to enter indirect costs of $100,000,000, enter â€Å"100000. † This minimizes the number of zeroes in the spreadsheet and facilitates interpretation. Caution: Add back the zeroes when obtaining results. So if your NPV shows â€Å"$2,000,000,† it really means $2 billion!  4. Suppose Compaq repositions positively on the performance attribute at the end of year 2. Go back and recalculate market shares for the four brands, and use this market share estimate for years 2 through 5 to recalculate your five-year projection using the FINANCIAL worksheet. How much is Dell affected by this repositioning by Compaq? What steps could Dell take now to protect its position? Explain. 5. Considering all of the above information, should Dell launch the new Executive PC? Explain why or why not.